Reach target groups easily - MedienKombinat creates a TYPO3 websitte that has target groups excited
Press Release, 20.02.2012

For years, the online agency & software house MedienKombinat GmbH has supported medium projects for medium businesses, companies and public customers with high-quality services in the business areas of strategy, design and technology.

As a well-known new client, Eternit Flachdach GmbH profited recently from the comprehensive project experience that covers several branches of the online agency. Together with an economic psychologist from IST Potdam and the advertising agency Brinkmann, which is responsible for the strategic guidelines, MedienKombinat was commissioned with a comprehensive relaunch of Eternit Flachdach GmbH’s website. Designed with the goal of expanding the scope of function of the portal and translation of information into the language of the target group, the service concept of the portal was also to be more strongly considered.

The basis of the new website is the open source web content management system TYPO3, which is innately impressive due to its user friendliness, robustness as well as security and speed. Beyond the system’s basic functions, the online agency developed individual extensions in order to implement client-specific project requirements. In addition to a comprehensive product and references catalog, a comprehensive download offer and a news area have been implemented for the Eternit Flachdach GmbH. Furthermore a powerful search based on Apache Solr was integrated that allows for finding searched content efficiently and quickly. A variety of contact options that promote communication between Eternit Flachdach GmbH and its clients round out the service functions. Thanks to an intelligent combination of design, functionality and content, it is even easy for the clients to intuitively find their way around the extensive offer of the web portal.

As an international company, Eternit Flachdach GmbH is an experienced and one of the foremost manufacturers in Germany for dome lights, natural smoke and heat extraction systems and roof gullies. With the new portal, the agency team has not only been able to give the Eternit Flachdach GmbH a new, fresh look, but also to position it first and foremost as a service provider that understands how to recognize the needs of its clients and react accordingly.

In addition to website visitors and clients, the employees of the Eternit Flachdach GmbH also benefit from the relaunch and the advantages that the new integrated web content management system TYPO3 offers. Despite the large amount of information and the complex structure of the portal, content can be comfortably edited and created. In regards to multilingualism, there are few systems that offer a similarly simple and well-thought-out approach as TYPO3. Important assistance for getting started with the system is presented by MedienKombinat as part of the consultation services. In the framework of the continuous support measures, the successful cooperation between the online agency MedienKombinat GmbH and Eternit Flachdach GmbH will be continued.